Portland, OR - Cornerstone Revolutions, Inc., makers of Cornerstone PowerBroker asset management software, announced today that it is inviting the investment advising community to challenge them on their stated philosophy, "We give you what you ask for, not what we think you need."
Starting October 4, Cornerstone Revolutions, Inc. will be offering a Web site survey form users can complete to provide feedback about what they need most in the performance measure of the investment advising business-performance and compliance reports.
While reports will be the first and most prominent feedback subject, plans are underway to also solicit input on help tips and usability issues.
A First for the User and the Investment Advisor
This may be a first not only in the software development industry where the user typically adapts to the software's features, but also in the independent investment advising industry where the features of the asset management software determine, to a large extent, what services advisors can offer their clients.
"What sets PowerBroker apart from other asset management software products is that it's designed by people with extensive, practical experience in the asset management field," says Angela Lyles, CEO of Cornerstone Revolutions, Inc. and industry veteran with over two decades of front line experience in virtually every aspect of the business. "PowerBroker was designed in direct response to the challenges we witnessed advisors dealing with on a daily basis in trading, compliance, operations, purchase and sales, performance measurement, and client services."
It's a mainline to that in-the-trenches experience that Cornerstone hopes to establish with the launch of their online user survey.
What You Ask For, Not What We Think You Need
Visit most user feedback pages on a corporate site and often you'll find the user's comments have been excerpted and posted on the page. "Great service! Solid tech support" and "The best I've seen in 20 years in the business!" are typical of the comments the site administrator has collected from feedback responses and chosen to post. But what can a company do with this type of feedback?
"There are two kinds of feedback," says James Cole, Chief Sales and Marketing Officer for Cornerstone Revolutions. "The kind that applauds or criticizes and the kind that provides ideas that can affect change for the better. At Cornerstone, we're interested in the latter."
A New Standard for Corporate Responsiveness
For a company that distinguishes itself from similar software developers in the field by claiming over 150 years of combined experience in the investment advising and financial industries, Cornerstone already has created a new model for software entrepreneurs. In contrast to software developers who have a marketable solution to an industry need but little practical experience in the field, Cornerstone brings extensive industry experience and an innovative solution to their target market.
Given that, it's not surprising that Cornerstone is now creating a new standard for corporate responsiveness to user feedback.
"We're committed to analyzing the feedback we get from the Web site and identifying the features that seem in greatest demand by investment advisors out in the field everyday," says Lyles, "but we'll also be listening for the comments that reflect the current climate of the industry-what are advisors worried about, what are their biggest challenges, and what tools would make their jobs easier? This is what feedback is really about for us and this is the best way we know to be truly responsive to what our prospects and clients are telling us they need."
For a complete listing of Cornerstone asset management tools and pricing, visit www.powerbrokertools.com, or call Cornerstone Revolutions, Inc. at 503-968-7202 for additional information.
About: Cornerstone Revolutions, Inc., is a software development firm specializing in applications for financial professionals, located in Portland, Oregon.
